DesignSpace

Helping interior designers stand out online with a clean, conversion-focused website structure and design.

ABOUT THE PROJECT

Boutique interior design studios (Concept Project)

Many boutique interior design agencies rely on generic templates that don’t reflect their unique aesthetic or help them attract premium clients. This concept project explores what a strategic, conversion-focused website could look like for a small but ambitious interior design studio — positioning them as experts, not just service providers.

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Scope

  • The Master Key Rebuild
  • Website Redesign

THE CHALLENGE·

Most interior design studios:

  • Use generic templates that dilute their brand personality
  • Don’t showcase their portfolio strategically
  • Lack clear calls to action → making it hard for visitors to book
  • Miss storytelling opportunities that build trust and credibility

Not showing off your designs can be very detrimental when your brand is all about it.

RESEARCH & INSIGHTS·

I audited several boutique interior design websites and found patterns:

1

Generic templates dominate the niche.
2

High-end agencies use rich imagery, storytelling, and clear CTAs.
3

Few small studios leverage case studies or service clarity.
4

Many don’t optimize for mobile or loading time.

THE STRATEGY·

The goal was to design a concept website that:

  • Reflects the studio’s personality and expertise
  • Showcases projects in a clean, elegant way
  • Leads visitors naturally toward taking action (contact / consultation)
  • Sets the brand apart from template-based competitors

THE OUTCOME·

  • A clean, professional concept site tailored to interior designers’ needs
  • Portfolio-centered layout that elevates perceived value
  • Simplified navigation and clear contact pathways
  • Strong first impression that positions the studio as premium

LEARNINGS & REFLECTION·

This project marked the beginning of my shift from just ‘building websites’ to strategically designing experiences. If I were to redesign it today, I’d:

1

Move to WordPress.org for flexibility & performance
2

Add case studies with full project breakdowns
3

Introduce lead generation, SEO, and blog content strategy
4

Enhance conversion copy and UX structure
5

Modernize the visual identity (logo, scrolling animations, video hero, partner showcases, etc.)”

This concept project was built to solve real issues that small interior design studios face when trying to elevate their online presence. It demonstrates how a strategically structured, elegant website can help them stand out in a saturated market and attract clients who value their expertise.